In the new market environment, the level of consumer demand has been increasing incessantly, marketing ethics penetrated into every corner of business, from tangible products to intangible culture includes business strategy and marketing concepts.
本文首先在概括介紹電力設(shè)計行業(yè)基本情況的基礎(chǔ)上,對設(shè)計產(chǎn)品的特殊性、企業(yè)營銷倫理戰(zhàn)略地位及A電力設(shè)計院營銷倫理規(guī)范現(xiàn)狀問題進(jìn)行了分析,強(qiáng)調(diào)從營銷倫理理論和實踐層面探究電力設(shè)計企業(yè)的營銷倫理規(guī)范和途徑的重要性。
In order to achieve innovation and development of marketing management,development of the marketing ethics were analyzed,the building of harmonious marketing strategy implementation system in China was proposed.
本文簡要分析了市場營銷倫理的發(fā)展,并提出構(gòu)建我國和諧營銷體系的戰(zhàn)略實施方法,以實現(xiàn)營銷管理的創(chuàng)新和發(fā)展。
According to analysis the concept and features of moral marketing,this article indicates the significence of moral marketing in hospital,and presents a theory frame of moral marketing to construct in hospital.
目前,道德營銷已經(jīng)成為現(xiàn)代醫(yī)院營銷戰(zhàn)略發(fā)展的主流趨勢。
The enterprise of China must throw away the concept of market marketing,go forward along the road of social marketing The essence of social marketing is moral marketing and green marketing.
社會營銷實質(zhì)上就是道德營銷、綠色營銷。
A Study on the Issues of Modern Enterprise s Marketing Ethics Evaluation;
現(xiàn)代企業(yè)營銷道德評價問題研究
marketing ethics is one of the critical issues on the enterprises marketing behaviors study.
本文著重闡述企業(yè)在促銷時涉及的營銷道德問題,分析問題的成因并提出相應(yīng)的建議。
The enterprise marketing ethics theory has been further developed in many fields since it was established.
在實證研究的基礎(chǔ)上,通過均值分析和主成分因子分析,建立了一套從消費者角度出發(fā)的企業(yè)營銷道德測評體系,同時應(yīng)用該體系對四家樣本企業(yè)的營銷道德水準(zhǔn)進(jìn)行模糊評價,得出了三個基本結(jié)論:1)從消費者(外部顧客)角度看,企業(yè)營銷道德測評體系可主要由促銷因子、誠信因子、社會責(zé)任因子、公平競爭因子四大指標(biāo)確立;2)通過對四家樣本企業(yè)的模糊評價結(jié)果,可推論出我國現(xiàn)階段多數(shù)企業(yè)營銷道德水準(zhǔn)偏低;3)促銷因子和公平競爭因子的道德水準(zhǔn)建設(shè)應(yīng)成為我國多數(shù)大企業(yè)營銷道德建設(shè)的重點工作之一。
Since market economy operates under legislation,requiring high credit,marketing moral is thus regarded as the life of an enterprise.
從目前社會關(guān)切的熱點問題,顯示出了我國加入WTO、參與國際市場競爭以后企業(yè)構(gòu)建營銷道德的重要性。
From the viewpoints of objective, methods and result, the article studies the marketing moral in China.
營銷的目的、手段和結(jié)果對我國商業(yè)企業(yè)營銷道德進(jìn)行了分析 ,指出我國商業(yè)企業(yè)要構(gòu)筑先進(jìn)的營銷道德體系 ,既要繼承中國優(yōu)秀的道德文化 ,又要吸收西方先進(jìn)的道德文化 ,并加強(qiáng)法制建設(shè) ,實現(xiàn)道德與法制的相互促進(jìn)。
At present, some enterprises are low in marketing moral level.
營銷道德是企業(yè)面臨的一個新問題。
Nowadays there are more and more immoral marketings and the marketing morality crisis is drawing the public focus.
近年來假冒偽劣、虛假廣告等不道德營銷行為不時見諸媒體 ,營銷道德失范問題日益成為人們談?wù)摰臒衢T話題。
An Empirical Research on the Effects of Marketing Unethical Behaviors on Brand Renascence;
營銷倫理對品牌重生影響的實證研究
Research on the Relationship between Enterprise Marketing Ethics and Customer Identification
企業(yè)營銷倫理對顧客認(rèn)同的影響研究
We speak, therefore, about business ethics, computer ethics, and marketing ethics, but not about computer morality or marketing morality.
所以我們說經(jīng)濟(jì)倫理、計算機(jī)倫理、營銷倫理,但我們不說計算機(jī)道德,或者營銷道德。
Research on the Products Quality Control of A Electric Power Design Institute on the Basis of Marketing Ethics Theory
基于營銷倫理的A電力設(shè)計院產(chǎn)品質(zhì)量控制研究
The Impact of Cultural Dimension Universalism vs. Particularism on Ethical Decision-Making in Marketing;
文化維度“普遍主義與特殊主義”對營銷倫理決策的影響
We keep a stock in London and act as distributors as well as agents.
我們在倫敦有庫存并經(jīng)營銷售兼做代理
We keep a stock inondon and act as distribut ga rs as -well as pqa gents.
我們在倫敦有庫存并經(jīng)營銷售兼做代理。
Analysis of Ethics Reasons of Present Marketing Problems;
關(guān)于目前市場營銷問題的倫理原因分析
Study on Relevance between Ecological Ethics and Marketing Performance
企業(yè)生態(tài)倫理與營銷績效的相關(guān)性研究
"Paradox of Management Marketing"and Transformation of Marketing Paradigm--From Management Marketing,to Relationship Marketing to Response Marketing;
管理營銷悖論與營銷范式轉(zhuǎn)變——從管理營銷、關(guān)系營銷到反應(yīng)營銷
Development of Experimental Marketing and the Theory of Lateral Marketing;
試析營銷的理論發(fā)展及水平營銷理論
A New Concept of Over-the-Counter(OTC)Drugs Marketing--Emotional Marketing
非處方藥市場營銷的新理念——情感營銷
Comparative Analysis on Social Marketing and Relationship Marketing;
社會營銷與關(guān)系營銷的理論對比分析
Exploratory Study on Relationship Marketing, Marketing Management and Customer Orientation ;
關(guān)系營銷、營銷管理及顧客導(dǎo)向探析
The Innovation of Marketing Theory: The Internationalized and The Localization;
營銷理念創(chuàng)新:營銷國際化與本土化
On Conformity Business;
整合營銷——全新營銷理念的遺傳密碼
Talks on The Effect of Knowledge Marketing on Marketing Management in Enterprises;
淺論“知識營銷”對企業(yè)營銷管理的影響
Customized Marketing:A New Concept for the 21st-Century Tourism;
21世紀(jì)旅游營銷新理念:定制營銷
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