Therefore, there are important theoretical and practical significances to study the subject that the impact of text structure and product types to advertisement cognition.
因此,研究廣告文案結(jié)構(gòu)和產(chǎn)品類型對廣告認知的影響有重要的理論意義和現(xiàn)實意義。
In the intense market competition,the Song Dynasty merchant displays the intense advertisement consciousness,they take the advertisement the propaganda promotion function,unceasingly the rich advertisement form,causes the Song Dynasty advertisement to reveal the time characteristic,provides the later generation merchant with profits and lessons.
在激烈的市場競爭中,宋代商人表現(xiàn)出強烈的廣告意識,重視廣告的宣傳促銷功能,不斷豐富廣告的形式,宋代廣告的時代特色為后世提供了很多借鑒。
The Influence of Text Structure and Product Categories on Advertisement Cognition
文案結(jié)構(gòu)與產(chǎn)品類型對廣告認知的影響
The Influence of Endorsers Information and Ways of Introducing Functions on the Cognitive Processing of Advertisements;
代言人信息和功能介紹方式對廣告認知加工的影響
promote; endorse a product
靠廣告增進知名度,促銷等;在廣告中認可一產(chǎn)品,
The Impact of Traditional Esthetics on the Public Acceptance of Ads
淺析傳統(tǒng)美學對廣告受眾認知的影響
A Cognitive-Pragmatic Approach to Ontological Metaphor in English Advertisements;
英文廣告中實體隱喻的認知語用研究
A Cognitive Analysis of Nominalization in English and Chinese Advertising Discourse;
中英文廣告語篇中名詞化的認知研究
Interpretation of Metaphor in Advertising via Conceptual Blending Theory;
概念合成理論對廣告隱喻的認知闡釋
Cognitive Pragmatic Ambiguity and Its Application in Advertising;
認知語用歧義及其在廣告語中的應用
A Study of Advertisement Translation--Metaphor Translation from the Perspective of Cognition;
廣告翻譯探討——從認知角度談隱喻翻譯
A Cognitive Explanation of the Homophonic Parody of the Chinese Idioms in Advertisements;
成語諧音仿擬廣告詞理解的認知闡釋
Cognitive Functions and Modes of Parody in Advertisement and Its Translation;
廣告中仿擬的認知功能、模式及其翻譯
The Influence of Cognitive Load on Processing of Web Advertisements
認知負荷對網(wǎng)頁廣告加工過程的影響
Cultural Context in C-E translation of Advertisements
對文化語境的認知與廣告語篇的英譯
A Brief Analysis of Discourse Coherence from the Cognitive Perspective--Beginning with a Case of Advertisement;
淺析認知視角下的語篇連貫——從一則廣告談起
Research on the cognitive mechanism of the language of public welfare advertisements at the visual angle of conceptual ontology;
概念本體論視角下公益廣告語的認知機制研究
Analysis of Application of Metaphor in Advertisments from Cognitive Angle;
從認知角度論隱喻概念在廣告中的運用
Recognition on implicit tobacco advertising among adults and adolescents in four cities in China
四城市成人及青少年對間接煙草廣告的認知
Cognition,attitude and use on advertisement of the university students in China
中國高校學生對廣告的認知、態(tài)度與使用
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